The KARD Group has numerous examples of how we've
contributed to our clients' success. Here are a few selected case

   Managed media relations activities for the American
Association of Critical-Care Nurses during its National Teaching Institute & Critical Care Exposition conferences since 2010. More than 6,000
nurses attend the annual event, making it the world's largest conference
for nurses who care for acutely and critically ill patients.

Developed publicity campaign for inauguration of Lt. General
Ronald Blanck (US Army, retired) as president of the University of North Texas Health Science Center at Fort Worth. The resulting coverage
included two front-page articles in the
Fort Worth Star-Telegram and a
Sunday full-page feature in
The Dallas Morning News. State and
national trade publications also featured advance and follow-up
coverage of the event. The campaign was recognized with a
Communicators Crystal Award of Excellence, the highest level of
recognition in the national competition.

  Guided Brite Divinity School at Texas Christian University
through the process of upgrading its newsletter. The KARD Group recommended a new magazine-style format, wrote the cover story and
other feature articles, edited the newsletter, and worked with the
designer to finalize the new and improved publication. The newsletter
has received rave reviews from donors and alumni. It has twice been
recognized with an Award of Distinction in the national Communicators
Award competition.  It's also won an award in the District IV regional
competition sponsored by the Council for the Advancement and
Support of Education.

  Selected for national team of media relations experts to
increase earned media placements and pick-up of key messages for diverse group of clients.  Articles have been placed in major daily
newspapers and broadcast outlets across the country.

Created campaign concept and promotional materials to
accompany a Fort Worth public health education effort and successfully solicited a local hospital to fund the effort. Market research showed that
teen-agers perceived asthma as a debilitating disease that precluded
participation in sports. The campaign used high-profile college athletes
who played with asthma as spokespersons to combat that
misperception. Their images were printed on classroom posters and
locker-sized fliers, which were distributed free to schools. Coaches,
parents, and athletes participated in various classroom events.

  Developed website copy for Medical Center of Arlington,  
including cardiology, women's services, and emergency care service lines.

  Wrote one-page profiles that described subsidiaries,
service lines, and corporate executives for comprehensive marketing packet for Texas financial services company that included real estate
and insurance subsidiaries. The packet, with its interchangeable
components, could be customized for sales calls, presentations,
meetings, and a variety of other purposes.

  Coordinated trade show and book store for 4th Annual
Home-Based Business Conference, drawing more than 500 participants to Dallas in 1991. Successfully solicited sponsorships from national
software companies and other organizations.

  Developed brochure to promote First Texas Council of
Camp Fire USA’s early prevention initiatives to child care centers.

  Wrote 12 brief compelling stories about donor families
and recipients for annual report/calendar for organ donation center.

  Produced a 8-page newspaper insert as part of 10th
Anniversary celebration of the Graduate School of Biomedical Sciences at the University of North Texas Health Science Center.  The publication
received an Award of Distinction in the 2005 Communicators Awards

  Convinced CNBC MarketWatch to broadcast live from the
Fort Worth Stockyards during a week of live shows from various Texas cities. The producer initially called simply to request footage of the Fort
Worth Herd in action but
changed the production schedule to
incorporate the Fort
Worth Herd’s daily cattle drive into the broadcast.
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