Association of Critical-Care Nurses during its National Teaching Institute | | & Critical Care Exposition conferences since 2010. More than 6,000 nurses attend the annual event, making it the world's largest conference for nurses who care for acutely and critically ill patients.
 | | Developed publicity campaign for inauguration of Lt. General
| Ronald Blanck (US Army, retired) as president of the University of North |
| | Texas Health Science Center at Fort Worth. The resulting coverage included two front-page articles in the Fort Worth Star-Telegram and a Sunday full-page feature in The Dallas Morning News. State and national trade publications also featured advance and follow-up coverage of the event. The campaign was recognized with a Communicators Crystal Award of Excellence, the highest level of recognition in the national competition.
 | | Guided Brite Divinity School at Texas Christian University
| through the process of upgrading its newsletter. The KARD Group |
| | recommended a new magazine-style format, wrote the cover story and other feature articles, edited the newsletter, and worked with the designer to finalize the new and improved publication. The newsletter has received rave reviews from donors and alumni. It has twice been recognized with an Award of Distinction in the national Communicators Award competition. It's also won an award in the District IV regional competition sponsored by the Council for the Advancement and Support of Education.
 | | Selected for national team of media relations experts to
| increase earned media placements and pick-up of key messages for |
| | diverse group of clients. Articles have been placed in major daily newspapers and broadcast outlets across the country.
 | | Created campaign concept and promotional materials to
| accompany a Fort Worth public health education effort and successfully |
| | solicited a local hospital to fund the effort. Market research showed that teen-agers perceived asthma as a debilitating disease that precluded participation in sports. The campaign used high-profile college athletes who played with asthma as spokespersons to combat that misperception. Their images were printed on classroom posters and locker-sized fliers, which were distributed free to schools. Coaches, parents, and athletes participated in various classroom events.
 | | Developed website copy for Medical Center of Arlington,
| including cardiology, women's services, and emergency care service |
| | lines.
 | | Wrote one-page profiles that described subsidiaries,
| service lines, and corporate executives for comprehensive marketing |
| | packet for Texas financial services company that included real estate and insurance subsidiaries. The packet, with its interchangeable components, could be customized for sales calls, presentations, meetings, and a variety of other purposes.
 | | Coordinated trade show and book store for 4th Annual
| Home-Based Business Conference, drawing more than 500 participants |
| | to Dallas in 1991. Successfully solicited sponsorships from national software companies and other organizations.
 | | Developed brochure to promote First Texas Council of
| Camp Fire USA’s early prevention initiatives to child care centers.
 | | Wrote 12 brief compelling stories about donor families
| and recipients for annual report/calendar for organ donation center.
 | | Produced a 8-page newspaper insert as part of 10th
| Anniversary celebration of the Graduate School of Biomedical Sciences |
| | at the University of North Texas Health Science Center. The publication received an Award of Distinction in the 2005 Communicators Awards competition.
 | | Convinced CNBC MarketWatch to broadcast live from the
| Fort Worth Stockyards during a week of live shows from various Texas |
| | cities. The producer initially called simply to request footage of the Fort Worth Herd in action but changed the production schedule to incorporate the Fort Worth Herd’s daily cattle drive into the broadcast.
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