Association of Critical-Care Nurses during its National Teaching Institute
|& Critical Care Exposition conferences since 2010. More than 6,000 |
nurses attend the annual event, making it the world's largest conference
for nurses who care for acutely and critically ill patients.
Ronald Blanck (US Army, retired) as president of the University of North
|Developed publicity campaign for inauguration of Lt. General|
|Texas Health Science Center at Fort Worth. The resulting coverage |
included two front-page articles in the Fort Worth Star-Telegram and a
Sunday full-page feature in The Dallas Morning News. State and
national trade publications also featured advance and follow-up
coverage of the event. The campaign was recognized with a
Communicators Crystal Award of Excellence, the highest level of
recognition in the national competition.
through the process of upgrading its newsletter. The KARD Group
| Guided Brite Divinity School at Texas Christian University|
|recommended a new magazine-style format, wrote the cover story and |
other feature articles, edited the newsletter, and worked with the
designer to finalize the new and improved publication. The newsletter
has received rave reviews from donors and alumni. It has twice been
recognized with an Award of Distinction in the national Communicators
Award competition. It's also won an award in the District IV regional
competition sponsored by the Council for the Advancement and
Support of Education.
increase earned media placements and pick-up of key messages for
| Selected for national team of media relations experts to|
|diverse group of clients. Articles have been placed in major daily |
newspapers and broadcast outlets across the country.
accompany a Fort Worth public health education effort and successfully
|Created campaign concept and promotional materials to|
|solicited a local hospital to fund the effort. Market research showed that |
teen-agers perceived asthma as a debilitating disease that precluded
participation in sports. The campaign used high-profile college athletes
who played with asthma as spokespersons to combat that
misperception. Their images were printed on classroom posters and
locker-sized fliers, which were distributed free to schools. Coaches,
parents, and athletes participated in various classroom events.
including cardiology, women's services, and emergency care service
| Developed website copy for Medical Center of Arlington, |
service lines, and corporate executives for comprehensive marketing
| Wrote one-page profiles that described subsidiaries,|
|packet for Texas financial services company that included real estate |
and insurance subsidiaries. The packet, with its interchangeable
components, could be customized for sales calls, presentations,
meetings, and a variety of other purposes.
Home-Based Business Conference, drawing more than 500 participants
| Coordinated trade show and book store for 4th Annual|
|to Dallas in 1991. Successfully solicited sponsorships from national |
software companies and other organizations.
Camp Fire USA’s early prevention initiatives to child care centers.
| Developed brochure to promote First Texas Council of|
and recipients for annual report/calendar for organ donation center.
| Wrote 12 brief compelling stories about donor families|
Anniversary celebration of the Graduate School of Biomedical Sciences
| Produced a 8-page newspaper insert as part of 10th|
|at the University of North Texas Health Science Center. The publication |
received an Award of Distinction in the 2005 Communicators Awards
Fort Worth Stockyards during a week of live shows from various Texas
| Convinced CNBC MarketWatch to broadcast live from the|
|cities. The producer initially called simply to request footage of the Fort |
Worth Herd in action but changed the production schedule to
incorporate the Fort Worth Herd’s daily cattle drive into the broadcast.